The Food That Built America returns with its fifth season and the seventh episode, “Champions of Breakfast,” airing on History on Sunday, April 14. This instalment delves into the breakfast wars, specifically the rivalry between cereal giants Kellogg’s and General Mills.
Will Kellogg, having dominated the cereal industry after beating Post, now faces a new challenger: a young flour mill executive. This sets the stage for a decades-long battle between Kellogg’s and General Mills, as they compete for dominance in the breakfast cereal market.
The history of breakfast cereal is a fascinating one, and this episode promises to deliver insights into how these companies revolutionised the breakfast landscape, transforming it from a labour-intensive meal to one of convenience.
The competition between Kellogg’s and General Mills is not new, as they have been rivals throughout the 20th century, with both companies introducing innovative new products to capture the hearts (and taste buds) of American consumers.
The rivalry between these breakfast behemoths is not just about market share; it’s a battle of innovation, marketing, and the quest to become an integral part of America’s morning routine. The episode will explore how these companies adapted to changing times, societal shifts, and advancements in technology to stay on top of their game.
The Food That Built America airs on History at 9:00 pm on Sunday, April 14, 2024.
