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Secrets Of The Middle Aisle: Part 1 (Monday 28 November 2022 Channel 4)



Secrets Of The Middle Aisle

Today Monday 28 November 2022 the show Secrets Of The Middle Aisle airs an episode called Part 1 on Channel 4

Part 1: Do you need a heated dressing gown? What about a Himalayan salt lamp? Lidl and Aldi supermarkets have established shopping hubs in their middle aisles, luring customers in with unique products you didn’t know you needed and sparking viral social media posts.

Discovering how German discount supermarkets take advantage of our “fear of missing out” to keep us coming back for more, Denise Van Outen reveals the clever tactics hidden behind the seemingly disorganized middle aisles. She also exposes the strategies behind the affordable prices and clever branding of our favorite middle aisle products, comparing them to competitors on the market. Denise meets fellow middle aisle devotees and retail gurus while filling her own shopping basket.

Airdate, Episode Count and Show Info

Monday 28 November 2022 at 8.00pm on Channel 4.

Featured Image Credit: Channel 4