The R. White’s “Secret Lemonade Drinker” ad campaign, launched in 1973, is one of the most memorable and enduring in British television history. Devised by Rod Allen, the campaign centred on a catchy song written and performed by Ross MacManus (father of singer Elvis Costello, then known as Declan MacManus), with backing vocals provided by his son. The light-hearted and whimsical ad featured actor and mime artist Julian Chagrin, who played a man sneaking downstairs in his pyjamas to raid the fridge for R. White’s Lemonade, only to be caught by his wife, played by Harriet Philpin. The ad struck a chord with audiences and remained on screen until 1984, with various iterations and celebrity cameos over the years.
The “Secret Lemonade Drinker” ad is a prime example of effective marketing, combining a catchy tune, humour, and a simple yet relatable scenario. The success of the campaign is evident in its longevity and the impact it had on popular culture. It ranked seventh in a 2000 UK-wide poll of “The 100 Greatest TV Ads”, and even inspired a 1985 version featuring John Otway drinking R. White’s in a phone box. The enduring appeal of the “Secret Lemonade Drinker” campaign cemented R. White’s place in British cultural history.
“Well I’m trying to give it up but it’s one of those nights.”
Feel the nostalgia below.
