The Apprentice, 18 April 2024, BBC One, “The Final & You’re Hired!”

The Apprentice is back with its final episode of the series, airing on BBC One at 9 pm on Thursday 18 April. In this climactic episode, the finalists will go head-to-head, vying for Lord Sugar’s coveted £250,000 investment and the chance to become his new business partner. With the stakes at their highest, the finalists will be pushed to their limits as they embark on a challenging journey to launch their business, establish a brand for their company, design a digital billboard, and produce and edit a TV advert.

The finalists will not be alone in this endeavour, as they will be joined by some familiar faces from the series, lending their expertise and support. However, with everything on the line, tensions are sure to run high as the finalists present their business plans at a prestigious black-tie event. The pressure will be on as they strive to impress Lord Sugar and industry experts, knowing that only one will secure the coveted investment.

Throughout the series, the candidates have faced a series of rigorous business-related challenges, testing their creativity, strategic thinking, and leadership abilities. Now, in this final showdown, they must draw on all their knowledge and skills to create a compelling brand and effective advertising campaign. With a limited timeframe and resources, the finalists will need to demonstrate exceptional time management, quick decision-making, and the ability to adapt to unforeseen obstacles.

As the finalists navigate the complexities of launching a new business, they will encounter the challenges of developing a unique and memorable brand identity, ensuring their digital billboard captures the attention of the target audience, and crafting a TV advert that effectively promotes their company. With Lord Sugar’s investment at stake, the finalists will need to showcase their business acumen, creativity, and resilience to emerge victorious.

The Apprentice airs on BBC One at 9.00 pm on Thursday 18 April 2024.