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For Pete’s Sake (ITV 1957-1958 with Peter Butterworth and Janet Brown)

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UK / ITV – Associated-Rediffusion / 15 episodes (first 8 at 15 minutes, final 7 at 20 minutes) / Wed 9 Oct 1957 – Tues 25 Nov 1958

Writers: Dick Vosburgh, Brad Ashton / Directors: Christopher Hudson, Ian Fordyce, John Oxley, Bill Turner

One of the infamous admags that were popular on the ITV Network during its earliest days; The shows were strung around a loose scenario and mainly consisted of product placement ads for various, usually, household products.

This one starred husband and wife team Peter Butterworth and Janet Brown as a couple opening their own shop but more often than not parodying other styles such as the wildlife films of Armand and Michaela Denis and gangster movies.

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Legendary comedy writer Dick Vosburgh was involved in the scripts so there were some funny moments. Usually shown on a fortnightly basis.


Alastair James is the editor in chief for Memorable TV. He has been involved in media since his university days. Alastair is passionate about television, and some of his favourite shows include Line of Duty, Luther and Traitors. He is always on the lookout for hot new shows, and is always keen to share his knowledge with others.

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